L’Oreal Professional Products Division has teamed up with UNESCO for the 10th annual Hairdressers Against AIDS event to help spread HIV awareness on December 1 (which also happens to be World AIDS Day). L’Oreal wants you to “Use your voice, use your power for a beautiful world without AIDS” by spreading the message through your social media channels. Like Hairdressers Against AIDS on Facebook and use the hashtag #HAAToronto on Twitter to spark discussion!
Salon Magazine will be at the L’Oreal Academy in Toronto to help a group of students from various hairdressing academies create an awareness campaign video. Check back next week to see what we come up with. Let’s make it go viral! Learn more about AIDS/HIV prevention here.