VIP Niagara, an event hosted by Venus Beauty Supplies, took place on October 29, 2017 at Sheraton on the Falls, Falls Avenue Resort. in Niagara Falls, ON.
The event began with a cocktail hour on “VIP Sunday” and followed with a presentation and demo by Revlon Professional’s Brand Ambassador and 2017 Canadian Style Master Winner & Global Finalist, Stephane Scotto Di Cesare.
Rounding out the evening, Reuzel’s Canadian “Scumbassadors” Demo Pedulla and Mark Peyton showcased signature cuts from Executive Contour, Pompadour and Fade; the Schorem Barber’s collection.
On Monday, the day began with a meet and greet with educators and Artists and featured special promotions for salon buyers, one-on-one meetings and demonstrations.
The Inspirational Stage Shows included Schwarzkopf Professional presenting the “Essential Looks Ikonic Collection” with artistic director, Kathy Simon recreating the powerful Ikons.
The latest ALTERNA collection entitled “Alter Ego” was also showcased by Jerry DeCicco, ALTERNA’s ambassador, along with The DESIGN Collection by Revlon Professional, presented by Tim Kuo and Loretta Tom.
Unite also showcased Fall/Winter trends bringing runway looks to salons with their “Curls in Motion” techniques that were shown to embrace into textures, cutting and styling.
Presentations by Color Wow’s team of educators demonstrated new techniques and “hair hacks” for optimizing work and increasing business.