What: Wella’s International Trend Vision Awards.
Who: More than 2,000 hairstylists from around the world descended on New York City last weekend for Wella’s first International Trend Vision Awards held outside Europe.
When & Where: When & Where: October 28-30 in New York City.
Why: In addition to crowning the new ITVA winners in the Color and Young Talent categories, Global Creative Directors Eugene Souleiman and Josh Wood collaborated on and presented four emerging hair trends for 2012. During the show, creative teams from North America, Asia, Europe and Russia each presented their own interpretations of the Trend Vision looks.
Highlights: China’s Deling Wu (Di Qiu Cun) took Gold for Color. Jake Unger from Great Britain (HOB Salons) won in the Young Talent category. For People’s Choice, chosen by 60,000 fans voting online, Canada’s Antonio Quintieri (Salon Shyne) was the favourite in the Color category.