Wella Professionals continues to expand its portfolio of brands with the recent acquisition of the European lifestyle brand Kadus. The new value line of colour and care products includes 44 shades of permanent and demi-permanent colour. The Kadus colour line is formulated with a lipid-infused, rich crème for superior coverage and Vitaflection Microsphere technology, which activates 500 trillion Vitaflection Microspheres to penetrate deep into each hair fibre for smooth, shiny and vibrant results. Kadus care products include blonding powder and velvet oil, along with colour vibrancy, visible repair, deep moisture and impressive volume systems.The care line features Radialux Instant Micro-Ion Technology, which includes a combination of protective, scientifically proven ingredients for instant, long-lasting results.
Comments are closed.