The new Wella Professionals Elements hair care lineup brings four new eco-conscious products to your clients.
What it does: The four-piece collection aims to renew and replenish hair without parabens, sulfates or colorants and complements the Wella Professionals Koleston Perfect Innosense hair colour range, so your clients can get the right care for their colour.
The Renewing Shampoo and Daily Renewing Conditioner strengthen and nourish hair, while the Reconstructing Mask provides more intense moisture. The dual-phase Leave In Conditioning Spray adds some extra protection before heat styling, sealing in the keratin from the shampoo and conditioner.
How it works: The lineup includes a generous dose of keratin to promote healthy and strong strands and uses the NuTREE complex technology, which has a combination of natural tree extract, moisturizing panthenol and EDDS (an alternative to a non-biodegradable bonding agent) to help rejuvenate hair that has been over-processed and styled.
Best use: Wash and condition hair with the Renewing Shampoo and Daily Renewing Conditioner. Massage a quarter-sized amount of the Reconstructing Mask evenly through damp hair, working from roots to ends, and then wrap in a warm towel and leave on for 5-10 minutes before rinsing out. Shake the dual-phase Leave In Conditioning Spray, spritz over damp hair and style as usual.
Available: January 2015
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