Discover the latest styles in hair and colour with Wella Professional’s TrendVision, which unveils two fashion-inspired trends developed by global creative directors Eugene Souleiman and Josh Wood. This year, each of the trends encompasses three collections therein, offering the versatility to adapt the look to a variety of platforms—whether you’re craving inspiration for the everyday client (Prêt à Porter), photoshoot (Editorial) or high fashion (Haute Couture).
Balance and reconnection are the key themes running through the Urban Native Spring/Summer trend. Styles are deconstructed and “aren’t over-styled or ironed flat. It’s natural, pretty and a bit edgy. The style is much looser and much cooler,” says Souleiman, who has been the Wella hair lead at several London and Milan fashion weeks. In colour, Urban Native reflects this natural-cool mood with toned down highlights and pastels that almost feel washed out.
This Fall/Winter trend defies the categories of beauty. Infusing greys and neutralized tones for a sophisticated, handsome esthetic, it is unusual and irresistible. “There is almost a no-nonsense feeling about the hair and the attitude is more definite,” says Souleiman on the styling. Grey is the central colour of Borderline Beauty because it puts brighter hues onto a stronger stage. “There is a sense that you can have really muted tones against something very solid and interesting and feels really new,” explains Wood. “Grey as a recessive colour, can make even natural colours look quite different.”
You can interpret these trends by entering into the North American TrendVision Awards in Colour, Young Talent, or Student categories, before May 15. Check out all the entry and contest details at bloom.com/wella-trendvision
Images courtesy Wella Professionals