What: Wella Professional hosted a posh cocktail party at the Arcadian Loft to launch Illumina, an innovative permanent colour technology that promises results similar to the luminous colour of virgin hair. Five years in the making, the technology gives clients healthy, reflective, glowing hair colour. Illumina is available in 20 shades, with plans to develop up to 60 shades in the future.
The Toronto launch is part of a series of Canadian launches in Vancouver, Montreal, Ottawa and Quebec City, and the line is available in salons January 1.
Who: A crowd of 150 was filled with top industry talent from Fort Erie to Ottawa to the GTA. Dr. Frauke Neuser, P&G Salon Professional scientist, was on hand to explain the intricacies of the new technology. Ramsey Sayah, from Texture Hair Salon in Ottawa and Wella Capability Master, Jean-Sébastian Tremblay, also demonstrated the innovative properties of the colour.
When & Where: November 26 in Toronto
Photos courtesy of Wella
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