On Monday May 3rd, Schwarzkopf Professional Canada hosted the #BeIGORA Color Event, a virtual event featuring their Canadian educators and ambassadors, as well as hair colour trends for the season.
Divided into four segments, the first part of the event featured a show and collection presentation, followed by colour demonstrations that spotlighted the brand’s IGORA ROYAL techniques, colour formulas and tips.
The runway colour show, #BeIGORA, was presented by Schwarzkopf’s North American colour director and Contessa award-winning colourist Rossa Jurenas, and Canadian education manager Susan Boccia. The show highlighted wearable shades and styles that would appeal to trendy clients.
Next up was #BeINSPIRED, where Jurenas and Essential Looks artist Robin LaChance showcased the Royal Glory collection, the brand’s S/S 2021 Essential Looks Trend Collection, which included three beautiful hair colour trends—Magical Whimsy, Back to Classics and Artful Feeling.
The second half of the event consisted of two segments—the first being #BeVIBRANT in which colour expert Josie Vilay explained her creation of vibrant looks, followed by a live Q&A with Boccia.
The event finished off with #BeTRANSFORMED, featuring balayage expert Shawna Russell, who led a demonstration about tackling in-salon colour corrections, followed by a Q&A with Boccia to continue the conversation about corrective services and answer colour-related questions from the virtual attendees.