A face can be made feminine with long eyelashes, which is a service that makeup artists should take advantage of during the busy holiday season.

Promoting Temporary Eyelashes with a Makeup Package

Ekaterina Ulyanova, freelance makeup artist in Montreal with Pure Salon, suggests a complimentary temporary eyelash application included with the price of makeup services. “During the holidays, eyelashes are like a bonus for clients and a very inexpensive investment for the makeup artist,” says Ulyanova. “When I work in the salon, I always include eyelash applications in my client’s makeup, and other clients see the process and get excited to try it themselves, too. This holiday promotion will attract lots of customers who want long and sexy lashes to finish off their makeup look.”

Picking the Right Eyelash Line for Your Salon

With eyelashes growing on the beauty radar, how can salons select an eyelash line that works for them? Yule weighs in: “It’s all about the band of the lash. Consider products that have a flexible band that is not too stiff and comes with a great adhesive.” As broad a range of eyelashes out there, Yule finds that the glues are just as varied and suggests trying out different kinds of adhesives.

Lightweight Lash

For a truly ornamental glam look, MICHA Lash Eyelash Extensions has created Paper Lash in five designs: Peacock, Peony, Blossom, Ocean and Butterfly. Inspired by traditional Chinese paper-cutting, these temporary eyelashes are a great way to add a unique look for your client’s night out.

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