How hairdressers and salon owners can beat the ‘January Blues’ by increasing their prices.
Did you ever think that raising your prices could bring in business during those dreaded first two months of the year? Many salons choose to raise their prices at the beginning of the year to keep up with the ever rising cost of doing business.
Here’s how to do it in your salon and bring your clients in during this traditionally slow time of the year.
First, decide on the amount of the price raise, and if it’s going to be an “across the board” raise, or on specific services.
The reason for a price raise always has to be about profitability. In an industry that fears raising prices, your pricing always has to correlate to productivity and expenses.
Starting as early as possible (mid-November and early December) post notices about the new prices for your clients to see, then begin handing out Christmas cards that contain a coupon for the amount of the price raise to your regular clients.
The coupon is valid for the months of January and February, which actually delays the price increase for them until March 1.
Who doesn’t want to beat the price hike? Your clients will be encouraged to book their appointments during those months and get their services at the regular price.
Don’t be afraid to try this – it really works! It will fill your appointment book and keep your cash flow at a healthy level as you launch into the year ahead.
Marion Shaw is an author and a leading business coach/consultant in the beauty industry. She has been a stylist, salon owner and educator, and is now a sought after speaker at major shows and educational events, bringing ideas for success to industry professionals across the country. She shares her words of wisdom and other helpful resources for salon professionals for at www.mariongshaw.com.