Here at Salon Magazine we always look forward to attending Global Zoom, and this year was no exception. Travelling to Stockholm, Sweden for this year’s three-day event, we were in the epicentre of art, beauty, style and cutting-edge talent.
The festivities kicked off with a welcome cocktail party to toast the finalists, including Canada’s very own Candice Harder of Cutting Room Creative in Nanaimo, B.C., Krysten-Ashley Garrod of Studio Fontana in Toronto and Brooke Willis of Valentino’s Grande Salon in Whitby, Ont.
The next morning we caught up with John Moroney, VP and global creative director for Goldwell, who gave us the scoop on the brand’s latest launches (our lips are sealed, so stay tuned!) Then it was off to the live cutting, colouring and styling competition, in which national finalists from 38 countries competed head-to-head in the Partner, Creative and New Talent categories; each recreating their photo entries inspired by Goldwell’s Color Zoom 2016 collection, D!srupt. Cory Couts, global president of Kao, says Global Zoom was designed to be a larger event that, in addition to the Color Zoom competition, focuses on education and product innovation. Global Zoom continues to grow, with more than 2,600 attendees from around the world who travelled to Stockholm for this year’s event.
Throughout the day we attended presentations from Canada’s Edwin Johnston, KMS California global brand ambassador who presented KMS Style Council’s MenStyle collection for 2017 and Northern Ireland Hairdresser of the Year (and British Hairdressing Hall of Famer) Shane Bennett, who showcased his collection of dark romanticism avant-garde looks.
Then it was time for the swanky Global Zoom gala and after-party at the iconic Ericsson Globe, beginning with the parade of nations; each international team took the stage with flags in hand to show off their work. Also taking the stage was the highly anticipated reveal of the Color Zoom 2017 collection, In Flux. Created by Goldwell’s global master colourists Rodica Hristu (Canada) and Sascha Haseloff (Germany), along with the Gold winners of Global Zoom 2015: Corinne Brown (U.S.), Harley LoBasso (U.S.), and Natalie Cara Jones (U.K.), the collection of 12 styles is a take on upcoming fashion trends and a departure from last year’s D!srupt collection. In Flux takes darker colours that transition to light for more fluidity and no sharp lines, creating a mystical, heroic collection of iridescent, elegant and fashion-forward looks. We can’t wait to see the creations inspired by this collection at next year’s Global Zoom in Barcelona! To close out the gala, nine trophies were awarded to each category’s Gold, Silver and Bronze winners. Congratulations to this year’s winners: Partner, Daniel Ruben (U.S.), Creative, Larissa Bresnehan (Australia) and New Talent, Sargis Airapetian (Russia). And while Canada didn’t get the gold this year, we are proud of Team Canada’s outstanding work—especially Garrod, who won the Silver award in the Partner category!
Our last day in Stockholm began with the Marketing, Business, Education (MBE) seminar. Moderated by Couts, the seminar consisted of a panel of global salon owners discussing some of the key concerns facing today’s salon owners. Goldwell’s global haircutting ambassador, Jay Mahmood, led a presentation from the brand’s master colourist, master stylist and master texture programs and, as the grand finale, world champion hairstylist and Goldwell global master Mario Krankl’s presented his Hair in Motion range of updos and cutting-edge styles.
Photos courtesy of Goldwell Canada and Salon Magazine