Since most clients don’t have personal makeup artists on speed-dial as they do with their hairstylists, it can be more difficult to get a sense of her style. According to Cheryl Gushue, a beauty ambassador for Saks Fifth Avenue in Toronto. “Clients come to the makeup trial with a full face of makeup, so you can see how they normally wear it.” “It’s very important for her to feel like herself on her wedding day but with a more polished and perfected look that the makeup artist will create for her.”
Creating the look
Many brides come in wanting natural makeup, which doesn’t always translate on-camera. To manage those expectations, Gushue suggests taking photos of the bride in natural light with a professional camera so that she understands that her makeup might need to be a little stronger for photography. Once she sees the images, she often understands, but Gushue also recommends, asking the bride to get feedback on the look from friends and family after she has had her trials.
Charting it out
As with hair, it can be easy to forget what products you used during your client’s trial, so the best way to ensure that you recreate the same look that sold her is to use face charts. “In the past, I’ve created face charts with the exact products and placement and had her sign off on the look and record everything I’ve used along the way,” says Gushue., “It also serves as a keepsake for her.”
Add that extra snap-worthy finish to your clients with eyelash extensions. “Your bride should get the eyelash extensions applied at least a couple weeks prior to her wedding and then get them touched up closer to the wedding date,” says Stefanie Thurman a brand ambassador for NovaLash. “This gives her a chance to make she looks and feels her best and ensures there’s no sensitivity.”
Boost your in-salon makeup services by taking on an eyelash specialist or adding one to your glam squad for added revenue.
When it comes to achieving glowing skin, you clients may need more than your salon can offer. As their trusted hair professional, you may find they’ll turn to you first. That’s why in upcoming issues, you’ll find articles from our sister publication Elevate magazine, to give you added information about skin and esthetic services that are available beyond the salon.
A bride’s salon services don’t have to end with hair and makeup, but they may not realize their options when it comes to radiant skin. While you may not be able to add these services to your existing menu, recommending your clients to the right professional will help you complete your client’s pre-wedding beauty regimen.
Before she has her makeup done for her wedding, give her a fresh canvas. Facial peels, such as the signature Miracle 10 Peel, aims to “restore skin’s natural radiance.” Ann Marie MacDonald, president of Miracle 10 Cosmetics, says, “Tell your client to try a treatment three months prior to her wedding day to experience it and determine which is best for her skin type; then schedule a series of peels leading up to her big day, following up with an effective and high-quality skin-care regimen.”
Filling it out
Amy Tseng, a national clinical trainer for Prollenium Medical Technologies and an advanced nurse injector for Faces MD Medical Aesthetics, explains that Revanesse has two different grades of facial fillers, both fo which can offer additional revenue to your salon.“ The Ultra lasts nine to 12 months, and the Contour lasts 12 to 18 months. You should give your client one to two months before her wedding for the bruising and swelling to go down.”
If your client is looking for a sun-kissed finish for her big day, consider offering spray-tanning services. Alyson Hogg, CEO and founder of Vita Liberata, recommends the Vita Liberata Luxury Tan, which is “an invisible formula.” But let your client know that she should “consider having a pre-wedding test treatment a few months in advance, and going for her actual treatment 24 to 48 hours before the big day.”
Make it boho
Use earth-toned shades and light pops of colour to create a natural look for your bride, even if her face is meant to stay all night long. Aveda’s Indian Sunset spring/summer makeup collection features muted taupes alongside pastel pinks and purples in the brand’s signature products to create a romantic look for your spring or summer bride.