On September 22nd, Chatters hosted a grand opening event for their new store in Brampton, Ont.
Hosted by the Chatters’ team, the event offered attendees the opportunity to mix and mingle, get a tour of the new location, which was designed in partnership with Sandra Fiore, have their hair done by the location’s stylists, and even receive personalized illustrations from Michael Hak, a Toronto-based fashion illustrator.
Among the attendees was Cindy Duplantis, celebrity hairstylist and Chatters brand ambassador, Lindsay Lorimer-Stewart, the brand’s vice-president of marketing and branding, Jessica Pecora, senior manager of marketing and branding, and Brianne Arpa, manager of influencer marketing.
“I’m thrilled with the transformation of our retail space. The team has been able to create incredible brand experiences for all our brands to ensure guests are offered the best in professional hair care in a shoppable and educational format,” says Lorimer-Stewart. “I also love the salon space that has been built out with the help of feedback from our stylists. The addition of private rooms allows our space to be inclusive for all.”
Duplantis, who styled the guests’ hair, shared some of her favourite, stylist-friendly design features of the new space. “The styling area is really spaced out, so it makes it a lot easier as a stylist so now there is a lot more room for us to work,” she says. “This also allows me to have a more intimate conversation with my clients without having to worry about being on top of the other stylists. The space is also very clean so we as stylists, as well as the client, can get a really good idea of what the cut, colour and style really look like.”
Check out our gallery for more highlights from the grand opening event!
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