Hairstylists and colourists from across Canada attended a VIP event, hosted by Toronto Barber and Beauty Supply (TBBS) Liquid Luxuries division, on March 26th to showcase Kevin.Murphy’s Color.Me Gloss.
Liquid Luxuries’ vice president of sales, Federico Messina, and Kevin.Murphy’s Canadian national business development manager, Levi Stilgoe-Trudgeon, took the stage to kick off the event. Also among the attendees were TBBS president, David Kaufman, and director of education, Lisa Bremner.
Held at the Arta Gallery in Toronto’s Distillery District, the event was led by Leland Olson, a Kevin.Murphy Style and Color.Master, who is originally from Calgary but is now based in Portland, Oregon.
“My role is a little bit of everything,” he says. “I cut, colour and style with the brand for education and events, and I help to create the education content that we deliver to salons. I also help create the looks, techniques and placements for Kevin.Murphy campaigns and global education collections.”
“The new glosses are a liquid acidic, demi-permanent gloss that not only add colour to the hair, but also help to increase shine and build bonds,” he adds. “Stylists can also use the glosses to refresh, revitalize, or tone the hair, or even as a standalone treatment or add-on to a blowdry.”
In addition to featuring education about Color.Me Gloss, the event featured a collection of looks created by Olson and the Kevin.Murphy team. Olson showcased five different looks that ranged from pastel pink and copper to warm brown and creamy blonde.
“Copper has been a big trend, and going into summer I think we’re going to see slight variations of it,” he says. “You’ll have some clients who want to go a bit lighter and more into those cinnamon blonde or apricot shades, but then you’ll have other clients who want to go a bit darker and who want those cherry, cinnamon and mocha shades.”
Browse our gallery from the event.
Photos: Salon Magazine and Toronto Barber and Beauty Supply
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