In celebration of Modern Beauty Supplies becoming Joico’s full-service distributor in Ontario, Joico hosted an exclusive training event to welcome its new team of distributor sales consultants.
Held on Sunday, August 25th at The Warehouse Venue in Downsview Park in Toronto, the event was hosted in an expansive space that was creatively transformed into a “house” with six distinct rooms: the kitchen, living room, dressing room, art studio, tool shed, and pool.
The day began with opening remarks from Amanda Belasco, vice president business director for Joico, who expressed her appreciation for the new partnership.
“We’re excited to officially welcome Joico to the Modern world,” says Belasco. “It’s a historic day for Joico to be partnering with Modern Beauty Supplies Ontario. I believe Joico has been on a journey in the last two years to find its place in Ontario. This relationship really feels like home.”
“We’re just overjoyed to have this opportunity to embark on this venture with such experienced, reputable and professional representatives, such as yourselves, in the Ontario market,” adds Jennifer VanDen, Joico’s national sales manager, who also provided an overview of the day’s agenda and introduced the rest of the Joico team.
“You’re in good hands, learning about the brand from us as a resource because we’ve been in the trenches of Ontario and have seen the changes happen over the last 15-plus years, and used the products on our clients,” says Megan Nevins, Joico’s national education manager.
Kynna Moore, Joico’s regional education manager, adds, “We’ll be getting to know each other quite well over the coming months as you integrate into becoming the infield salesforce who supports our Joico customers in Ontario.”
Jacob Bristo, brand manager for colour, presented an in-depth exploration of Joico’s colour portfolio, including LumiShine, Blonde Life, Vero K-Pak and Color Intensity.
To bring the training to life, the team presented three models to demonstrate Joico’s hair colour and styling techniques, led by Nevins and Moore.
Abigail Deluca, brand manager for care and styling showcased the brand’s signature and best-selling care and styling products, including Defy Damage, K-Pak Color Therapy and more.
After the seated presentations, attendees explored the House of Joi, moving through each themed room that featured activation stations to expand their knowledge on topics ranging from advanced colour and styling techniques to essential sales and customer insights to Henkel’s new Club H rewards program.
The day concluded with a cocktail reception and dinner.
Browse our gallery of photos from the event.
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