Toronto-based photographer Doug McMillan has been photographing Contessa entries for more than 17 years. He shares his top three tips for putting together a winning collection.
1. Plan Ahead
“Make mood boards and look at magazines but also have meetings with your photographer. Ask the photographer questions about pictures you like. Spend as much time as possible. Ideas change, so planning is key.”
2. Be in the Know
“Research the category you’re entering so you know what you need. Follow all the guidelines and look at past entries and winners because you can see the patterns and similarities for why an entry won or made it to the finals. Use that information to build your collection.”
3. More is Better
“Sometimes stylists get one look in their heads, and on the day of the shoot the hair isn’t looking the way they want so they get stuck. Have more looks and models than you need— that way you’ll have the choice to enter more categories or replace certain looks if you don’t feel they are strong.”
Photo: Finalist, Contessa 28 Avant Garde Hairstylist of the Year, Sandro Zamparini, The Joint Salon, Toronto, Makeup: Minna Loponen, Styling: Holly Howitt, Photo: Doug McMillan