Whether it’s for sharing your salon’s latest news and promotions or current industry trends and styling tips, creating a blog on your website can be an easy and efficient way to help keep your clients and guests informed.
While writing and editing content can be time-consuming, especially for those who are busy working full-time behind the chair, Vagaro has made the process easier than ever.
The salon software and technology company has introduced MySite Blog, a robust tool for creating, editing and sharing professional content on your website.
In addition to integrating images and video, tagging and categorizing content, and SEO optimization, MySite Blog also includes the embedded Vagaro AI tool to help with writing and editing content that can be published immediately or scheduled for a future date.
According to Jodi Luke, owner of Just Us Boutique Salon & Spa based in Oshawa, Ont., MySite Blog has helped her save time and money on her website.
“I used to pay people to write and edit,” she says. “I’m not a writer; I know my points and what I want to say, but I can’t always make it sound good. With Vagaro’s embedded AI, you can go in with bullet points and it will write out something better. You can also go back in and ask for changes.”
Recognizing that AI can seem overwhelming, MySite Blog has simplified the process with a more intuitive and collaborative approach that enables you to adjust the writing style and tone based on your preferences.
Luke, who first began working with Vagaro’s software six years ago, has seen the company grow and evolve to help meet the ongoing demands of salon owners. While she understands that salon software can seem intimidating to some, she says Vagaro has helped simplify the learning process with support tools, including help articles, phone support and Vagaro University, an in-depth, one-on-one training platform.
“It’s a very user-friendly software,” she says. “I’m no computer expert, but I’ve built my own website and have done everything on it myself. They have videos that are simplified and help you learn a ton. With just a few clicks, you can get the help you need. It’s very easy to figure things out.”
Not only has Luke utilized Vagaro’s embedded AI feature for her salon’s website, but she has also been able to benefit from it for her email and text marketing to help with providing more intuitive communication based on clients’ services and preferences as well as for recommending add-on services and products.
“It’s very service- and appointment-based so it can suggest other related services, such as treatments based on hair thickness or gel removal for nail services,” she says. “It asks all of the questions a receptionist would ask, and we’re seeing more add-ons because of it.”
For salons looking for a boost in their retail sales, MySite Blog can also be used to share promotions and product descriptions to help inform clients about your salon’s latest offerings. When combining these efforts with her email marketing, Luke says she has noticed a significant increase in services and product sales.
“Vagaro keeps track of clients and the services they’ve had, so you can really target the people you want,” she says. “You can send targeted emails around products, and staff can see how many people are booking an extra treatment, for example, so it gives them the confidence and encouragement to start promoting it themselves.”
Luke, who has experimented with other salon software over the years, says she is thrilled with Vagaro and impressed by the impact it has had on her business.
“I would absolutely recommend it,” she says. “I’m saving time on marketing with the AI tools, and the staff are busier and working more efficiently because the system is booking appointments well and properly. From the clients’ side, they all say it’s the easiest booking software they’ve ever worked with.”
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