Vagaro, a beauty brand business management software company, has recently launched a Brand Partner Program in hopes of gaining deeper insights into industry challenges.
Vagaro will be partnering with experienced beauty professionals, along with wellness and fitness pros, that use the brand’s software to develop and implement new features based on the feedback received, gain firsthand insight into industry pain-points, developments and trends.
Among the hair industry brand partners are celebrity salon business guru and television personality, Tabatha Coffey; award-winning hairstylist and reality television star, Jack Mead; celebrity hairstylist and Paul Mitchell’s artistic director, Paula Peralta; celebrity barber and educator, John Mosley; award-winning barber and educational barber association founder, Nick Romero; award-winning hairstylist and salon owner, Dominique DiBenedetto; and beauty business coach and veteran hairstylist, Alyssa Hare.
“I’m thrilled to be a brand partner with Vagaro. They are a company that not only provides a great product that helps and supports business owners and entrepreneurs run their business efficiently, but they are invested in their customers’ growth and success also,” says Coffey. “I’m excited to share my expertise and passion to support their clients to thrive.”
The brand partners will also create content (including educational and inspirational virtual classes, podcasts, and more) about industry trends, business practices and Vagaro announcements.
“At Vagaro, our product roadmap is heavily influenced based on the needs and direct requests from the businesses who use our platform. We want our customers to not only feel heard, but also acknowledged and responded to. We want them to know that the product is genuinely theirs,” says Fred Helou, chief executive officer for Vagaro. “By collaborating with trusted leaders in their industries, whom they may even look up to, we hope to keep those lines of communication open and facilitate innovation.”