In celebration of Schwarzkopf’s ongoing commitment to delivering world-class hair colour formulas while reinforcing the trusted bond between a client and colourist, the brand has named Lindsay Lohan as its newest brand ambassador.
The actress has a longstanding relationship with celebrity colourist and Schwarzkopf Professional’s U.S. creative director of colour and technique, Tracey Cunningham, who has been colouring Lohan’s hair for more than two decades.
“Tracey is more than my colourist—she’s a trusted creative partner,” says Lohan. “Whether I’m in a new movie or walking a red carpet, there’s only one shot to get my hair colour right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”
Over the years, Lohan has enjoyed experimenting with her hair colour. This past March, the natural-born redhead debuted her latest colour, which Cunningham has dubbed “Soft Gloss Blonde,” a strikingly bright and vibrant shade that’s perfect for summer and reminiscent of timeless Hollywood glam.
“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair,” says Cunningham, who credits the use of Schwarzkopf Professional’s Igora Vibrance and BlondMe for Lohan’s colour transformation. “These formulas allowed me to lift her hair colour while maintaining [the hair’s] integrity and shine. It’s imperative that I trust the products I’m using on all my clients. There is zero room for error when working with an A-List celebrity or musician undergoing a colour transformation for a film or TV role, a red carpet or a musical performance. I know that I can always count on Schwarzkopf Professional products to deliver.”
Lohan’s latest blonde transformation comes ahead of the upcoming release of her highly anticipated film, Freakier Friday.
“We love the fun that Lindsay has with her hair colour,” says Teresa Cordova, head of Schwarzkopf Masterbrand U.S. “Her looks reflect the personal connections that people have with their hair and the trust they place in the professionals and brands who turn their visions into realities throughout each chapter of their lives.”
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