Kao hosted its annual Goldwell KMS On Tour event at the Sheraton Centre in Toronto on April 23rd and 24th.
With more than 100 hairstylists, colourists and beauty pros in attendance, the two-day education event included onstage demos and hands-on seminars that were separated into three groups: Cutting, Styling and Colour.
Among the attendees was Kao Salon Division’s general manager, Mike Parsons, associate director of education, Kathy Reilly, director of marketing, Nadia Mitro, and national sales manager, Laura de Sousa, along with other members of their leadership team.
As a special preview of the On Tour event, the team also hosted an Oribe VIP evening on April 22nd, which featured onstage hair demos from New York-based stylist and educator, Adam Livermore, who was assisted by Montreal-based stylist and educator, Melita Campellone. The pair created three looks that included a ’90s-inspired updo, a textured style inspired by looks from New York Fashion Week, and an extra-long braid with tinsel extensions.
In addition to showcasing editorial hair techniques with Oribe products, the evening also featured a brand showcase from Goldwell, featuring Canadian ambassador and Toronto-based hairstylist Frank Cini and New York-based national artist Steven Picciano, as well as a KMS presentation from global art team member and B.C.-based hairstylist Edwin Johnston and international artist Michael Noragon. The four stylists also participated in a hair jam on stage to showcase a range of hair looks.
The following two days of the event included education classes in which attendees were split into three segment rooms (cutting, colour and styling) led by the brands’ national and international artists.
In the cutting room, KMS national artist and Toronto-based hairstylist Emirson Bekirovski took the stage as MC to introduce attendees to the class and facilitate questions with the artists. The class featured an onstage demo followed by a hands-on portion. Goldwell ambassador and Georgia-based hairstylist Jacob Khan demonstrated how to cut long, beautiful and on-trend layers, and KMS national artist and Washington-based hairstylist Sonna Brado showcased her technique for creating a disconnected bob with fringe.
In the styling room, the sessions began with an onstage demo for creating four unique looks followed by a runway show. Attendees also participated in a hands-on portion to put their skills to the test and learn from the experts.
Goldwell ambassador Frank Cini demonstrated a runway-inspired ponytail look using black and white cord, and encouraged attendees to be more daring in their techniques to create eye-catching, fashion-forward looks.
Combining a variety of mini ponytails and braids, Utah-based hairstylist Michael Noragon created a high-fashion updo and reminded attendees that while creating an updo is similar to creating a sculpted work of art, creativity is feasible without sacrificing the integrity and structure of the look.
KMS global art team member Edwin Johnston showcased cutting-edge styling techniques to help enhance any updo, just in time for bridal season.
Austin-based hairstylist Ethan King expressed the importance of understanding how to work with textured hair in the salon and shared key tips on how to recreate the perfect twist out on type 4 curls.
In the colour room, attendees were treated to a runway show that featured hair looks created by eight of Goldwell’s national and international artists. With Goldwell national artist Zachary Jarid as MC, the room included four stages with live demos and enabled attendees to walk around, ask questions and engage with the artists. The first rotation included artists Steven Picciano, Robert Brown and Nick Pagano, along with Ontario-based international artist Lindie Blackwell, who showcased a striking tangelo copper look that was created with Goldwell’s Colorance and Pure Pigments.
The second rotation featured all Canadian artists, including Toronto-based stylist Krysten-Ashley Garrod, who showcased a textured look featuring Goldwell’s Color of the Year, Cherry Pop. Quebec-based stylist Didier Lachapelle created a bronze-inspired brunette and Ontario-based hairstylist Kelly Hallett demonstrated techniques for a new take on expensive brunette. Ontario-based stylist Rodica Hristu created a granite grey look on a male model that demonstrated the versatility of Goldwell’s portfolio with her use of shades from the brand’s Elumen, Elumen Play and Colorance.
Browse our gallery from the event.
Photos: Kao
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