Thousands of hairstylists, colourists and beauty pros travelled to Orlando, Florida, for Premiere Orlando 2024.
Held from June 1st to 3rd at the Orange County Convention Center, the three-day event featured mainstage presentations, educational seminars and product demos from some of the top professional beauty brands and educators in North America.
The event kicked off on Saturday with education classes and workshops ranging in topics including business, barbering, hair colour, styling and more.
On Sunday, the mainstage was hosted by Candy Shaw and featured education from some of the biggest names in hair including Jacob Khan, Vernon Francois, Chrystofer Benson and more. Among the brands who presented on the mainstage was Olaplex, whose global brand ambassador, Naeemah Lafond, showcased her signature editorial styling techniques for curly textured hair. For Redken, global artistic ambassador Sam Villa was joined by artists and educators Sean Godard and Brayden Pelletier for a haircutting, colour and styling session.
On the show floor, several manufacturers and brands hosted live education and demos at their exhibitor booths. At Milbon, the brand’s global creative director Anh Co Tran demonstrated his techniques and tips for achieving a ’90s blowout with a curling iron for his dry-cutting clients.
For Farouk Systems, global artist and Toronto-based hairstylist Rocky Vitelli was joined by the brand’s artists and educators on stage to participate in a high-energy haircutting and styling jam.
At the Danger Jones booth, artists and educators shared their tips and tricks for colouring all hair types. We also had the opportunity to catch up with the brand’s founders, David and Alexis Thurston.
In addition to the stage presentations and demos were class seminars led by some of the industry’s top artists, coaches and mentors.
Among the business classes was Summit Salon Business Centre’s co-owner, Kristi Valenzuela, who spoke about work-life balance and how to achieve it with life and work balance wheels.
Jason Everett, owner of High Performance Salon Academy, shared tips for commission salon owners on how to have more six-figure earners and hire more staff.
Destroy the Hairdresser co-founders Cyd Charisse and David Bosscher led seminars about the rental exodus, and how to work with a business partner.
Also leading a class was Knowledge Destroys Fear educator Daniel Joseph Muldoon, who shared some of his haircutting tips and tricks.
Throughout the show, Wella artists and educators led a series of classes on haircutting, colour and blonding. One of the most popular classes was on creating iconic reds, which was led by longtime Wella global artist Sonya Dove.
Kicking off the main stage on Monday was DESIGNME’s guest creative director, Philip Wolff, who was joined by hairstylists Kyra Brown and Morgan Thomas to showcase three different looks including a bob, classic Hollywood waves and a textured editorial style.
One of the headliners of this year’s show was Larisa Love, who took the stage to share her expert colouring, lightening and foiling tips and got candid about the importance of creating a positive client experience while having a healthy artist experience.
Browse our gallery of photos from the event.
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