On Monday, March 28th, Wella Professionals hosted its Shine Forever event at the Wella Studio in Toronto for an evening of hair colour and inspiration to celebrate the brand’s newest innovation, Shinefinity. The zero lift and zero damage, demi-permanent glaze offers infinite shine possibilities for all hair types.
Wella Top Artists Dana Lyseng and Antonio Quintieri presented a range of looks and explained the benefits of using the new colour product.
“Shinefinity is the perfect fit to finish off our colour portfolio,” says Lyseng. “It just brings in this really beautiful translucent glaze.”
Lyseng and Quintieri showcased stunning colour transformations on five models, ranging from expensive brunettes to blonde and copper.
Wella Professionals brand educator Jerica Wentzell also took to the stage to unveil a fashion colour look she created using Shinefinity. The lilac look is the perfect inspiration for hairstylists with clients who were looking to try something bolder with their hair but also something that’s still appropriate for everyday wear.
“Not only is this a wearable fashion look for your clients, but this is a look that will also stand up well in the Beauty Envision Awards” says Wentzell, referencing Wella Company’s photo-based competition that’s now open for entries.
Browse our gallery of photos from the night.