Does your client prefer it firm or flexible? His hair, that is! And whether it’s a structured or undone style, when your client needs to get a grip, it all comes down to using the right product to suit his needs.
American Crew’s Fiber is a pliable styling wax with a high hold and low shine—perfect for keeping coiffed styles in place while still adding natural texture.
To use: 1) Apply a small amount to hands and use your fingertips to work the product into dry hair, applying from roots to ends. 2) Using your hands, style the product into the hair to achieve the desired result.
For that laid-back look, American Crew’s new Fiber Cream provides flexible control with a medium hold and natural shine. It’s great for adding lived-in texture and creating those naturally effortless styles on men, especially for those with longer hair.
To use: 1) Apply a small amount on hands before applying evenly on damp or dry hair, from roots to ends. 2) Style with your hands or a brush as desired.
Like many dynamic duos, Fiber and Fiber Cream share a common trait: They are super-easy to apply in just two simple steps. So, whether your clients like it firm or flexible in the salon, barbershop, or at home—you can help men step up their hair game, just in time for the new year.
Check out American Crew’s Fiber and Fiber Cream in action in the how-to videos below:
In partnership with: