As a spokesperson and the creative force behind Revlon Professional’s collections and the development of its education programs, Miquel Garcia Cotado is best known as the founder of Style Masters, the brand’s internationally renowned hair show and competition.
And last year, Style Masters celebrated a milestone: its tenth anniversary! “Every single year of Style Masters has been good for many reasons but last year was spectacular in every way,” recalls Garcia Cotado. “You always need to come up with something new, though. You can’t always just go bigger and bigger; you need to be able to break from your past, even when it’s been very successful.”
From adding new categories to being hosted in some of the world’s finest cities, Style Masters has grown exponentially since its inception. But Garcia Cotado still sees more change ahead. “We don’t just want to keep it the way it is. Although it’s been amazing, we want something else that we can grow with for the next decade, in a different way,” he says. “Although social media is a great tool for seeing what’s happening and what people are recreating, we are still human beings who value being somewhere physically because that’s what generates an emotion that will never happen again. The emotion you generate there is art, and it’s unique because it will only ever live in your emotions.”
In addition to planning the new Style Masters, Garcia Cotado recently collaborated with the Revlon Professional team to create their latest collection, Unapologetic, with a key message of empowering women.
“The collection is a mixture between sport and luxury and is based on a movement where women are embracing sport, proactivity, a healthier lifestyle and dressing more comfortably,” he explains. “It’s very luxurious because it’s sporty, but in a sophisticated way. The hair is shiny, vibrant and contains multiple colours.”
The collection also features a male model for the first time—meant to embrace the open-mindedness of this generation’s men who are unafraid of experimenting with different hair colours. “Overall, this collection is a truly elegant execution and very all-inclusive and diverse,” adds Garcia Cotado.
To see the full collection, click here.
Photos: Miquel Garcia Cotado/Instagram