Kicking off the new year on a colourful note, Goldwell has revealed its annual Color of the Year for 2021: Lilac Aura.
The shade was chosen from Essentialism, the brand’s 2021 hair, colour and style trend collection, which was first unveiled at the Kao Salon Virtual Experience and showcases on-trend looks for the year—from muted tones to low-maintenance styles, inspired by more of the styles we’re seeing as a result of the COVID-19 pandemic.
Lilac Aura is a deep shade of lilac that is uplifting, atmospheric, serene and hopeful, according to John Moroney, global creative director for Goldwell. “The colour has so much commercial potential. It strikes a wonderful balance between soft and flirtatious while still having a calm serenity,” he says. “It will look great in just about everyone’s hair!”
The shade was created using Goldwell’s Elumen Play—a mix between Pastel Lavender, Clear, Black and Metallic Berry, with a hint of Violet.
In a year where more neutral and natural tones will be at the fashion forefront, Lilac Aura is sure to be a welcomed pop of colour, as it joins orange and green in Goldwell’s ’70s-inspired Nostalgic Brights collection. “This is a pastel that echoes the past but proclaims the future,” says colour and trend forecaster, Jane Boddy.
Don’t forget to tag @salonmagazine and #LilacAura for a chance to share your wonderful lilac creations!
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