John Paul Mitchell Systems (JPMS) has recently appointed Quannah Chasinghorse as their newest global ambassador.
Chasinghorse is a model and member of the Alaskan and Canadian Hän Gwich’in tribe and South Dakota Oglala Lakota tribe, who’s redefining beauty and sharing her heritage while advocating for climate action and the preservation of Indigenous lands.
JPMS and Chasinghorse will be collaborating on the brand’s 2023 Iconic Campaign, which will celebrate bold and fearless trailblazers through a wide range of initiatives. The campaign will share Chasinghorse’s commitment to authenticity, equity, self-expression and inclusion. The partnership will also help further promote JPMS’ sustainability initiatives.
“I’m honoured to partner with Paul Mitchell and celebrate what it means to be iconic, embodying your boldest self and style. Working with a family-first brand that champions self-expression means a great deal,” says Chasinghorse. “Growing up, I struggled with my looks. I didn’t feel beautiful since I didn’t fit standard beauty ideals. I realized I would never fit the mold, so I learned to love myself and embrace my authentic features and heritage. I feel most confident and powerful when representing my heritage and using my voice to stand up for myself, my culture, and my homeland.”
“We are honoured to have Quannah as part of the Paul Mitchell family. Her commitment to self-expression and authenticity is inspiring, as is her unwavering determination to honour her heritage and efforts to protect our planet,” adds Michaeline DeJoria, chief executive officer of JPMS. “Quannah is an absolute force and carries herself with such grace. She exemplifies our brand values and reminds us to push boundaries and lead with love, care, and compassion. We couldn’t be more thrilled to have her as a partner.”
JPMS is also joining forces with Nia Tero (which stands for “our earth” in Esperanto), which is a U.S.-based, non-profit organization that works in solidarity with Indigenous peoples to share their life-experiences and identities while using them as a source of strength. Through this partnership, JPMS aims to contribute both monetarily and through awareness initiatives throughout the year.
Click here to learn more about JPMS and Chasinghorse’s Iconic Campaign.
Comments are closed.