Pantone’s 2023 Color of the Year!

With 2023 just around the corner, Pantone has released its highly anticipated Color of the Year. Introducing… Viva Magenta!

This rich and saturated magenta shade originates from nature and is a symbol of strength. The colour (Pantone 18-1750), which is from the red family, promotes joy and celebration, and is sure to help us all write a new narrative throughout the upcoming year.

According to Pantone, Viva Magenta is “a brave, fearless and pulsating colour that is powerful and empowering.” This “animated red revels in pure joy and encourages experimentation and self-expression without restraint. It’s an electrifying and boundaryless shade that’s manifesting as a stand-out statement.”

As Viva Magenta is a colour that’s inclusive of all, and one that promotes empowerment and self-expression, we can’t wait to see how you (and your clients) decide to embrace this shade in 2023!

Be sure to tag us on Instagram (@salonmagazine) for a chance to be featured on our page and in an upcoming print issue.