Collection: Schwarzkopf Professional Essential Looks 2010, Vol.1, Pure
Artistic direction: Steve Hogan
Hair: Tom Kroboth
Colour: Lesley Lawson & Kay Brady
Wardrobe: Ingo Nahrwold
Photos: Tony Kim
This year, SKP’s artistic team seems to be inspired by minimalism, so it makes sense that they would name their twice-yearly trend collections Pure. Seen here is Cyber, one of six trends included in the first presentation of Pure. This is disconnection at its prettiest. Short, rounded cuts in bold, wearable shades showcase extreme layers, and even when a cut is playfully tousled it still manages to look sleek. There are five other trends in this collection!