Jun 21

Recreate Runway Hair Looks from Balmain Hair Couture at Fall/Winter 2024 Fashion Week

The ’70s glam rock era took the spotlight at Casablanca’s Fall/Winter 23/24 collection at Men’s Fashion Week in Paris.

The official hair partner, Balmain Hair Couture (led by artistic director Ilham Mestour) drew inspiration from this influential period with hairstyles that featured sleek middle parts combined with soft, angelic waves. These styles made a powerful unisex statement while exuding a distinct graphic and coiffed aesthetic.

Whether your clients prefer long, free-flowing locks, a minimalistic, sleek style with a clean centre part, smooth, soft natural curls, or the ultimate ’70s choppy shag, get step-by-step details to help recreate these ‘70s-inspired runway looks.

’70s Flowing Locks

  1. Start with damp or dry hair.
  2. Apply a small amount of Volume Mousse Strong to your hands and distribute it evenly throughout the ends and mid-lengths of the hair.
  3. Follow up with the Moisturizing Styling Cream, applying it to the ends and mid-lengths.
  4. Use the Argan Moisturizing Elixir on damp or dry hair for added shine and hydration.
  5. Create a dead-center parting using a comb.
  6. Let the hair flow freely and embrace the glamorous and cool ’70s style.

Minimalistic Sleek Hair

  1. Begin with dry hair.
  2. Apply Thermal Protection Spray to protect the hair from heat styling.
  3. Use a flat iron to straighten the hair, from the roots to the ends.
  4. Apply a small amount of Argan Moisturizing Elixir to add shine and hydrate the hair.
  5. Create a strong, clean center part using a comb.
  6. Finish with Session Spray Medium to set the style and provide a lasting hold.

 

Smooth, Soft, Natural Curls

  1. Start with damp hair.
  2. Apply Curl Cream to your hands and distribute it evenly throughout your hair.
  3. Use a curl twist sponge to create soft, natural curls by twisting small sections of hair in a circular motion.
  4. Let the hair air dry or use a diffuser on a low heat setting.
  5. Once the hair is dry, apply a small amount of Matt Paste to define and add texture to your curls.
  6. Finish with a touch of Argan Moisturizing Elixir to enhance shine and hydrate your hair.

’70s Choppy Shag

  1. Start with damp hair.
  2. Spray Texturizing Salt Spray evenly throughout the hair to add texture and create a beachy feel.
  3. Use your fingers to scrunch and tousle the hair for added volume and definition.
  4. Apply a small amount of Shine Wax to the ends of the hair to create separation and a polished look.
  5. Finish with Session Spray Medium to set the style and provide a medium hold throughout the day.
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