Looking for fresh inspiration? We’ve have details from four AW25 London Fashion Week hairstylists to help you think outside the box and bring bold, runway-inspired looks to your clients.
Ethereal Waves
For the AW25 Di Petsa collection, TONI&GUY International Artistic Director Efi Davies created mermaid-inspired long waves using natural hair and wigs. The extra-long lengths symbolized desire, allowing the hair to move and flow effortlessly down the runway.
Sleek Pony
For Paul Costelloe’s AW25 runway, TONI&GUY Global Creative Director and British Hairdresser of the Year, Cos Sakkas, designed a refined yet powerful look inspired by equestrian elegance. A sleek, disciplined ponytail embodied the precision of dressage, enhanced by intricate micro-French braids down the back. At the nape, a sculptural bonding wrap detail added a distinctive finishing touch.
Retro Edge
For the Tolu Coker AW25 collection,TONI&GUY International Artistic Director Efi Davies crafted a striking blend of intricate braids and ’60s-inspired sleek updos. Playful double-knot braids added a unique twist, while the structured yet ethereal finish brought a modern elegance to the runway.
Futuristic Fringe
For Maximillion Raynor’s AW25 runway, TONI&GUY International Artistic Director Efi Davies created an innovative, high-fashion look that enhanced each model’s natural texture. The result was an organic yet futuristic style, striking the perfect balance between raw beauty and avant-garde edge.
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