More than 3,000 attendees eagerly watched the larger-than-life debut of Schwarzkopf Professional’s Spring/Summer 2013 “Colour Buzz” Essential Looks collection on March 1-3 in Berlin, Germany.
Simon Ellis, Schwarzkopf’s International Creative Director, kicked off show and Steve Hogan, Creative Director Essential Looks, emceed. The release, which took 8 months of planning, featured 100 models, four collections, tons of cool multimedia features and vespas on stage!
Tyler Johnston headlined with a presentation including other Schwarzkopf Professional hairstylists from across the globe. Leslie Lawson showed off brilliant colours using the newest Igora shades, creating dynamic looks using two tone colour blocking. Canada’s own Rossa Jurenas was part of the presentation team for Glam Chic. The collection focuses on showcasing cuts and colours that will work for a wide range of salon clients.
See more pictures from the trip on our Facebook page!
Photos courtesy of Schwarzkopf Professional.