During this unpredictable time with the COVID-19 epidemic, Wella Professionals is providing a much-needed splash of positivity by announcing the winners of the International TrendVision Awards (ITVA).
“The recent turn of events has hit the professional industry particularly hard,” says Sylvie Moreau, president of Coty Professional Beauty. “We felt that celebrating these winners not only was a well-deserved recognition of their talent and potential but that it would bring some positive news in a time when this industry needs to uplift its spirit.”
This year’s ITVA competition received more than 9,000 entries from around the world. The annual photo-based competition featured six categories, including International Color Artist, International Creative Artist, Editorial Look, Men’s Look, Nail Artist and Style Master.
Alhough Wella was forced to postpone the ITVA Global Retreat celebration, which was set to take place in Spain earlier this month, that doesn’t mean they won’t be hosting more events in the near future.
The company is planning on inviting ITVA finalists and winners to attend the Coty Professional Beauty Destination Event, on the island of Gran Canaria in Spain this September. The event will include three days of shows, educational workshops and networking opportunities.
Congratulation to all winners!