Introducing the next generation of Goldwell’s beloved Elumen.
After being first-to-market with its ammonia-free, direct-dye colour system, Goldwell is now expanding the Elumen family!
Introducing Elumen Play, a semi-permanent line of eight intermixable shades that range from pastels to hot pink to ocean blue—all fade true to tone!—along with the new Elumen Play Eraser that helps simplify the colour removal process!
For classic Elumen, there are now two new natural shades for direct-dye grey coverage, plus the addition of pastel fashion shades in blue, rosé and mint.
To complement both lines, Elumen Care contains colour protection care and support products, each designed to complete the Elumen experience.