While we’re moving into colder months ahead and saying goodbye to the bright sunshine, many colourists are still in need of a solution for maintaining and preserving their blonde clients’ hair colour throughout the season.
evo’s Bottle Blonde lightening portfolio is the brand’s exciting new launch and it’s no surprise why—with its strong emphasis on performance, colourists can achieve ultimate lightening flexibility and superb lifting abilities that offer a cleaner and more even result for every client.
Not only does it have superior lifting power, but Bottle Blonde was created with people in mind. All formulas are fragrance-free to reduce scalp irritation and sensitivity during services. Plus, the products are vegan, cruelty-free and gluten-free to meet the demands of today’s clientele!
Additionally, the new lightening portfolio was made with the planet in mind. Made with “better-for-the-planet” ingredients such as isopropyl myristate, guar gum and kaolin (instead of petrochemicals and mineral oil), Bottle Blonde is more eco-conscious than many of other lightening systems. Case in point: The brand uses reusable tubs and refill bags to help reduce plastic waste.
The professional lightening portfolio consists of a powder lightener, a clay lightener and a colour remover.
The powder lightener has a creamy consistency for easy application and is suitable for all lightening applications. It evenly lifts up to nine levels while preserving hair’s integrity, moisture and strength. An added bonus: The product is grey, which allows you to easily see the hair during processing to make the service more convenient and easier than ever!
It’s formulated with ingredients like guar gum to prevent drying out, isopropyl myristate for hydration and slip; and kaolin to prevent bleeding while simultaneously strengthening and hydrating hair strands.
The clay lightener also has a thick, creamy consistency, ideal for precise free-hand application (no need for foil!). It evenly lifts up to eight levels while maintaining hair’s moisture and strength. The clay lightener forms a coating on the outside, while maintaining the inner moisture to prevent dryness or bleeding. It’s made with the same key ingredients as the powder lightener for maximum performance and even results, while respecting the planet.
The brand’s colour remover effectively eliminates all types of hair colour including direct dye, demi-permanent and permanent colour from any colour-treated hair. It’s formulated with a combination of gentle persulphates and strong cleansing agents to successfully remove pigment, as well as rice starch to preserve hair’s strength and guar gum and isopropyl myristate, to provide hydration.
Jay Kownacki, evo’s head of education and product development says Bottle Blonde colour remover is a game changer in the salon.
“It allows colourists to remove and re-colour on the same day”, says Kownacki. “And because the integrity of the hair is preserved, colourists can be confident the hair will be left nourished and in great condition, creating the ultimate canvas for recolouring.”
The addition of Bottle Blonde truly rounds out the evo product portfolio. From lifting to colour removal, Bottle Blonde delivers colourists an array of possibilities for their in-salon offering. Better yet, the range is perfectly complemented by evo’s other colour, care and styling products.
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