In case you haven’t heard, Moroccanoil has officially entered the colour game with the launch of their Professional Haircolor Collection, a full portfolio of permanent and demi-permanent colour, along with lighteners, high lifts and colour mixers.
The brand hosted its Canadian launch event on Monday, March 21st at Lisa Dinh Hair Studio in Toronto. The salon’s owner, Lisa Dinh, has been named the newest Moroccanoil ambassador!
Robert Ham, Vice President of Global Education for Moroccanoil, was also in attendance, along with Vince Riverso, President of Venus Beauty Supplies, and several salon owners and hairstylists from across Ontario.
“A lot of people are asking, why hair colour at this time for the brand,” says Ham. “I think it was the only thing that made sense for us. After 13 years in the market with oil-infused hair care products, it was the next step for us as a brand to really anchor and solidify our roots in salons and our commitment to the professional stylist.”
Ham and Dinh showcased stunning colour transformations on six models, including ash blonde, copper and rose gold.
“The Moroccanoil Treatment is so iconic, so when Robert and the team asked me [to be an ambassador], I was so honoured,” she says. “I encourage everyone to try [the colour] because it’s honestly a game-changer. As soon as I tried it, I fell in love with it. With the Blonde Voyage [lightener], the hair is so healthy. It has BondCare and ArganID. The foils don’t swell or slide. Plus, you notice the iconic argan oil scent right away!”
Browse our gallery of photos from the night.