Chelsea Riggs has been promoted to CEO of amika and will be leading the business globally.
Joining the company in 2010, Riggs was amika’s former president and has built the brand’s distribution by focusing on supporting hairstylists while expanding its direct-to-consumer business. During her leadership, amika has seen revenue growth and has repositioned itself to be a “friend to all hair, hairstylists and the planet.”
In her new role, Riggs will be focusing on a “fewer, bigger and better” strategy and will continue to elevate the brand’s vision and growth.
“[amika wasn’t] built overnight; we’ve been working on the same strategy for a few years now: our hero product strategy with narrow and deep distribution [and] our professional network, which is extremely important to our current and future business,” says Riggs. “We’ve been in a position where we’re able to leverage everything that’s working about the brand.”
In 2022, amika was acquired by Bansk Group and in 2023 has expanded its professional distribution with Cosmoprof. The brand has also strengthened their commitment to the environment by achieving B Corp certification.
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