SalonCentric Canada hosted its first-ever flagship event, Elevate, on April 27, 2026. Held at the Eglinton West Gallery in Toronto, the event welcomed more than 275 hairstylists, salon owners and beauty pros.
Elevate marked a major milestone for the Canadian professional beauty distributor. It was the first time that the company has held a large-scale event since entering Canada and expanding its reach with the acquisition of local distributors across the country.
The event was hosted by Ontario sales director Crystal Borges and English Canada education lead Hazel Aperocho, who took the stage to share a warm welcome to attendees. “We’ve brought together world-class artists from all over,” says Borges. “And we introduce the newest innovation that you’ll be the first to see.”
“This is a 360-degree experience designed for our creators, innovators and you, who are shaping the future of the industry,” adds Aperocho.
To kick off the day, Evo Hair international educator Jodie Palmer shared the inspiration behind the brand’s Destination Evo campaign and showcased three looks, ranging from a cowgirl-inspired curly style to a David Bowie neon-peach colour to a modern men’s curly mullet.
Living Proof took the stage for a live hair jam session that demonstrated the versatility of the brand and showcased its latest launch, Style Refresh Mist.
Redken’s presentation celebrated the brand’s Canadian talent with Sean Godard, global director of artistic development for hair colour (who’s originally from Halifax, N.S.), and Max Gourgues, an ambassador and international artist based in Montreal. The duo shared their colour application and foiling techniques for lightening and colouring a range of hair types and textures.
DesignMe Hair took attendees on a travel-inspired journey with its Frequent Styler Club presentation, led by global education manager Samantha English and top artist Morgan Thomas. English demonstrated how to create a textured shag using the brand’s Sea Salt Spray, while Thomas shared techniques for enhancing natural curl patterns and embracing effortless texture.
For Amika’s presentation, artists spotlighted the brand’s origins and hero products while creating playful, festival-inspired hair looks on stage. The team emphasized embracing natural texture and experimenting with accessories to create expressive, individuality-driven styles.
L’Oréal Business Academy coach Jen Radley shared practical strategies for salon owners and hairstylists looking to optimize their ChatGPT AI settings. Also in attendance were Joshua Balint, director of business excellence, and coach Georgia Reynolds.
Among the attendees was SalonCentric Canada’s CEO, Fabrice Fourteau, along with the leadership team and distributor sales consultants.
Photos courtesy of For Real Creative, Salon Staff
Comments are closed.