After 47 years as a successful beauty industry executive, Joni Rae Russell has announced her retirement.
The founder of the California-based beauty marketing company, Joni Rae and Associates, has decided to retire to enjoy some leisure time.
Russell has made her mark on the industry. As a third-generation entrepreneur, beauty was in her blood. Her first job was with her family’s business, VJ Vurcio Beauty Supply, which eventually led her to find her calling in marketing, packaging and brand relations.
Since launching her own company in 1991, Russell has worked with more than 200 brands including Redken, Pravana and Novalash, and even earned the Lifetime Achievement Award from ICMAD at just 40 years old.
“I just love my industry and my business,” she says. “I looked forward to getting up every day and advancing the brands I worked on. This industry has provided me with lifelong friends.”