Nothing screams summer quite like a warm, blonde tone.
Emily Ratajkowski recently took the plunge, switching up her signature brunette locks. The American model and actress had been thinking about lightening her hair for a while, but was always concerned about the damaging toll it could take.
Working as an ambassador with Kérastase for the past three years, Ratajkowski was finally able to make the switch, and credits the brand’s Blond Absolu colour care line for helping her maintain her new colour.
“I’ve never coloured my hair or changed the length significantly in my entire life! I’m
absolutely thrilled that Kérastase gave me their blessing to become a blonde,” says Ratajkowski. “I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look. Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I’ve ever had with my look before.”
The Blond Absolu range consists of an ultra-violet shampoo, conditioner and mask, as well as a new hair serum launching in August. Ratajkowski will also be the face of the brand’s new global campaign, which will be released in January 2021.
Photo: Tom Newton