Beautynova Group has appointed Cory Couts as its new president for North America.
The Italian group operates in North America under its subsidiary, z.one concept USA, which globally markets brands including milk_shake, Medavita, Depot, No Inhibition, simply zen and more.
With more than two decades of industry experience, Couts has held leadership roles in professional haircare, including as the former global president of Kao’s salon division, which includes Goldwell, KMS and Oribe. Most recently, he was the senior vice-president of global professional sales for Olaplex.
In his new role, Couts will be leading the group’s expansion in North America, and will report directly to Stefano Banfo, CEO of Beautynova.
“To ignite our aggressive expansion plans, we needed an experienced and well-respected leader who understands both the North American market and the professional hair care industry in depth and relates to his team and their customers as a true partner. We found that in Cory Couts,” says Banfo. “Above all, this is a people business, and Cory has achieved great success through his leadership style and commitment to hairdressers. Add to those his keen insights for building teams, systems and strategies that help distributors and salons make a difference.”
“Stefano’s vision for Beautynova and its brands, and how they can support the industry, has intrigued and inspired me—it’s a refreshing take on how to move both the company and the professional beauty industry as a whole forward,” adds Couts. “That, combined with strong brands, high-performing products and a company goal to be known as ‘the home of responsible beauty,’ creates a winning combination for growth.”