With many salons across Canada facing financial hardship due to COVID-19, Henkel Beauty Professional Canada has announced that they will be donating more than $2 million of hair colour and developer to nearly 3,000 salons.
“By covering an expense that gives [salons] one less bill to pay, they can focus on getting their business back up and running,” said John Fortunato, head of Henkel Beauty Professional Canada. “Salons are at the centre of every community and the heart of everything we do. Our hairdressers have shown us incredible loyalty throughout the years, and we want them to know we’ve got their back.”
Henkel has an extensive portfolio of professional hair brands, including Schwarzkopf Professional and Joico.
Salons that are eligible to receive the products will be given further details on how they can claim their complimentary Schwarzkopf Professional and Joico products through the brands’ loyalty programs.