Hundreds of beauty professionals and students flocked to the Metro Toronto Convention Centre on April 14-15 for another exciting, educational and action-packed Revel in Beauty show, hosted by the Allied Beauty Association (ABA).
This year, the event was filled with classes, stage presentations, demonstrations and product launches. From Matty Conrad’s live, onstage cutting demo to Amika’s screaming competitions on the show floor, makeup and nail competitions, bridal business presentation and the Leading Ladies panel, sponsored by Salon, there was lots to see and do throughout the two-day event.
Here are a few highlights from this year’s Toronto ABA show.
One of the headliners was celebrity hairstylist, master hair cutter and influencer, Philip Wolffe. Showcasing educational cutting techniques alongside the Matrix team, his presentation included beautifully layered cuts and a stunning hair colour palette with a focus on colour melting using the brand’s SoColor Cult products.
The Leading Ladies
This Salon-sponsored panel of empowering female industry icons including Tracey Hughes, Larisa Love, Jennifer MacDougall, Candy Shaw and Michelle Pargee, took the stage together to share their career journeys, struggles and business tips.
Rob the Original
Another headliner on the main stage was Rob the Original, a U.S.-based barber known for combining his artistic past into his barbering creations. On stage, Rob lit a cigar, wowing the crowd, while also showcasing specific fade, cut and men’s hairstyle techniques.
Talk about #NoFilter! Michael Levine took the stage to provide business tips on when to “call it quits” with a salon. Sharing personal experiences from being a salon owner to his insight and education provided the audience with a candid perspective on owning a business.
Panel of Influencers
One of the talks that took the stage for Revel in Beauty’s Business District was the Panel of Influencers, sponsored by Salon and moderated by our editor-in-chief, Anna Lee Boschetto. Influencers Matthew Collins, Zach Mesquit, Philip Wolffe and Becky Marinich shared their stories and provided tips for the jam-packed audience on how to take their social media to the next level.
Stay tuned for more photos and videos from the 2019 Revel in Beauty show on Instagram!