This summer, Chatters Hair Salon and Live Nation teamed up to offer an unforgettable concert experience.
For the second consecutive year, this dynamic partnership was held at Budweiser Stage in Toronto and offered complimentary hair touch-ups, styling advice and product samples to concert goers.
For six days in July and August, the Chatters Hair Salon van was parked at the concert venue ahead of shows by artists such as Avril Lavigne and the New Kids on the Block. This year’s “Throwback Concerts” attracted a diverse range of fans, offering the perfect opportunity for Chatters to connect with new clients.
“These partnerships are really important to us because it helps us interact on the ground with our consumers and with our stylists, and really get that hands-on connection,” says Megan D’Andreis, marketing and public relations project manager for Chatters. “It’s a great way for the stylist to meet potential clients in the area. We also have the opportunity for customers to spin the wheel, which is a great way to get them familiar with our brand partners while adding an element of fun. Chatters is all about looking good and feeling good, so what better way to show that than at a concert with hairstyling!”
The collaboration coincides with Chatters’ commitment to its mission: “Beauty has no boundaries,” engaging with a wide range of attendees and showcasing their values in a vibrant setting. For Chatters’ hairstylists, the experience is equally rewarding, blending their passion for hair with the excitement of live music.
“We’re always looking for ways to connect, so this partnership was a natural fit,” says Heather Pieper, director of ecommerce for Chatters. “We often get to showcase the retail component, but this is a great way for us to show off our salon business. There are a lot of different vendors at the Bud Stage but what we offer is completely unique.”
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