To celebrate Oligo Professionnel’s new Blacklight Blonde Science haircare, the brand hosted a special launch event on May 4 and 5 in Montreal.
Kicking off with a celebratory dinner at Hiatus restaurant, the event featured influencers and media from across Canada and the U.S.
Among the attendees was Oligo Professionnel’s leadership team including president, Ilan Cohen, VP of marketing and sales, Anton Rachin, director of sales, Marie Gradishar, director of education, Vicky Filiatrault, and marketing director, Catherine Reid.
“When we started this Blacklight journey, we felt that blondes needed something different and something special,” says Cohen.
“Blonde hair is different,” adds Ranchin. “Because of the blonding process, the structure is evolving so much. You can’t compare the structure of blonde hair to any other hair type. It’s much more fragile, porous and dehydrated. But what really defines blonde hair from any other type of hair is that it’s vulnerable to unwanted brassiness.”
The following day, attendees travelled to Oligo’s headquarters in Dorval, Que., for a special presentation at the brand’s new education facility and content creation studio, and an exclusive tour of its manufacturing facility, led by Raphy Cohen, vice-president of operations.
“We’ve been growing tremendously fast,” he says, sharing how the brand has expanded its manufacturing facility to accommodate the development, production and packaging of its haircare and colour products. “We have two labs—one for quality control and one for research and development. Every batch we make is tested before it’s filled.”
Following the tour, Filiatrault led a presentation about the new Blacklight Blonde Science innovation and shared more about each of the products in the line’s Hydrate (Hyd), Repair (Rep) and Neutralize (Neu) categories.
“We have a higher concentration in our professional formulation, which is exclusive for hairstylists, giving them the ability to prescribe a category and giving them a delivery that’s going to be a little bit more intense and deeper,” she says. “We also added one more category, which is our Bond Builder (Bnd) category. This is the tool that [hairstylists] need to support hair health and ensure they can provide [clients] with the exact blonde they’re looking for.”
To showcase the true power of the new line, Filiatrault introduced the brand’s ambassadors and educators, J Ladner and Morgan Thomas, who shared their tips and transformations on two models.
“As a colourist, pre-lightened ends are my danger zone,” says Thomas. “For me, the secret sauce is our professional Bond Concentrate, which ensures I don’t [break her ends].”
“What we’re seeing in blonde right now is very luxe, elevated, shiny blonde,” she adds. “I used the Hyd Shampoo and Rep Mask. The Rep Mask is my go-to after any chemical service to give [hair] so much shine and reflection.”
Ladner shared his tips for intermixing the products to create a more customized service.
“If you’re feeling a little uneasy about depositing or neutralizing, add in a little bit of your Hyd or Rep Shampoo,” adds Ladner. “You can play with the formulation of that dye load when you’re neutralizing any of that brass.”
The two-day event concluded with a rooftop cocktail reception at Humaniti hotel in Montreal.
Browse our gallery of photos from the event.
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