Montreal-based professional haircare and colour brand, Oligo Professionnel, has selected Alfredo Lewis as its new omni-channel brand ambassador.
The decision was based on their shared vision to continue to push boundaries while expanding their reach across social platforms and amplifying its impact within the professional beauty industry.
Lewis has more than 30 years of industry experience and is widely known for his influence in the beauty world. With more than 2.6 million followers across YouTube, TikTok and Instagram, he has developed a dedicated and passionate community.
“We are thrilled to welcome Alfredo Lewis to the Oligo family,” says Ilan Cohen, president of Oligo Professionnel. “His influence and expertise will be instrumental in strengthening our brand’s digital presence, amplifying our community, and reinforcing our commitment to education and excellence. This is more than a collaboration—it’s a partnership built on shared values and a shared vision for the future of professional beauty.”
“I’m truly excited to partner with Oligo Professionnel,” adds Lewis. “Their commitment to innovation and excellence in the professional beauty industry aligns perfectly with my own passion for educating and inspiring stylists. Together, we have an incredible opportunity to reach new audiences, share creative content and elevate the craft we all love. I’m looking forward to the journey ahead and to helping shape the future of haircare with Oligo.”
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