Engineered specifically for hairstylists, the Supersonic r(™) is Dyson’s smallest, and lightest styling tool to date—weighing only 325 grams!
“It’s completely different,” says Matthew Collins, an editorial hairstylist and global styling ambassador for Dyson. “When I picked up the Supersonic r(™) for the first time, it felt like an extension of my hand, it’s so light! The blow dryer is 30 per cent smaller and 20 per cent lighter than the original Supersonic(™).”
Design Reimagined
When Dyson first introduced its Supersonic(™) Professional hair dryer in 2018, it was the first of its kind with an ergonomic design, which includes the blow-dryer’s motor in the handle to help alleviate pressure on the wrist and prevent strain-related injuries such as carpal tunnel syndrome.
While the motor is still housed in the dryer’s handle, the design of the Supersonic r(™) is vastly different from its predecessor. “There’s no head to the blow dryer,” says Collins. “If the dryer has a thick head or a long nozzle, you can’t really get into the roots. Now, I can put the dryer flat to the head, get that heat there and get in different places. It allows your elbows to be closer to your body and your hand to be closer [to the hair].”
Maintaining the Supersonic r(™) is easy, and Dyson has taken the guesswork out of when to do this. They have included an LED indicator light at the bottom of the dryer’s base that tells you when the filter needs to be cleaned. Think of it like a check engine light in a car!
Technology Reinvented
Dyson, which is renowned for its patented innovation and high-performance technology, has equipped the Supersonic r(™) with intelligent heat control that measures the temperature up to 20 times per second, a streamlined flow heater that maintains even heat without hot spots for less damage, and the Dyson Hyperdymium(™) motor to maintain optimal airflow.
“The flow heater technology allows it to become hot or cool instantaneously, allowing us to shift the temperature in milliseconds,” says Collins. “It’s one of the things that’s really game changing.”
In addition, the Supersonic r(™) features intelligent RFID (Radio Frequency Identification) sensors in the dryer’s attachments—Powerful Air Attachment, Pro Concentrator, Flyaway Attachment, Diffuser, and Wide Tooth Comb—that each communicate with the dryer to automatically adjust the heater and motor with pre-set temperature and power .
DID YOU KNOW? With Heat Shield technology, the surfaces of the attachments stay cool. Even during close-up styling.
Drying Revolutionized
While Collins admits that using the Supersonic r(™) took some adjustment, it has significantly improved his blow- drying routine. “When blow-drying a section, a lot of hairdressers like to use the nozzle to hold the section of the hair on top of the blow dryer as they’re grabbing a new section, and people have said they couldn’t do that with the old Supersonic(™),” he says. “I never did that technique before, but now because of the curve [of the Supersonic r(™)] and the nice loop underneath, it actually holds the section perfectly. I started doing this and it’s saving time. My technique has really started to change, and I couldn’t ever imagine switching back to another blow-dryer.”
FUN FACT: Dyson took 10 years to perfect this hair dryer
One of his favourite features of the Supersonic r(™) is the cool shot, which provides an instant and direct shot of cool air to help set the hair. “On a traditional blow dryer, cool shots haven’t worked that effectively,” says Collins. “You’re taking five seconds to let the hair sit, so on an average blow dry that’s about 25 to 30 sections to do that, which adds up to about two minutes that you’re wasting. With the cool shot on the Supersonic r(™), it’s immediate and cools the section in seconds, so you’re saving two to three minutes on an average blow-dry and up to five minutes for thick, coarse hair.”
Reducing the time spent on blow-drying is a win-win for both hairstylists and their guests. As more people aren’t looking to spend hours in the salon anymore, hairstylists can speed up their drying time to fit more guests into their chairs throughout the day.
“As hairdressers, we’re used to the idea that the smaller the blow-dryer, the more you’re sacrificing on power and workability,” says Collins. “Now, the Supersonic r(™) is so powerful and small. It’s really cool to have it launch as a full-blown professional tool. It shows Dyson’s dedication and that they’ve been listening to pros.”
“It’s the same weight as a can of hairspray*.” *a standard 400mL bottle of hairspray
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