After sharing teaser videos and photos on social media, Redken has officially announced that the new face of its global campaign is none other than singer and actress Sabrina Carpenter.
Setting the tone this summer, the singer and actress has become a pop culture sensation with millions of fans streaming her music and watching her viral content. Now, she’s set to make waves in the beauty world.
Often compared to Marilyn Monroe for her signature blonde locks and star quality, Carpenter credits Redken for maintaining her signature shade. She swears by Redken’s Shades EQ, which has been essential in achieving her radiant blonde hair.
Carpenter’s first campaign with Redken will feature the Acidic Bonding Concentrate collection. Launching on September 19th, this campaign will extend beyond consumer markets to salon professionals, further strengthening Redken’s reputation as a leader in innovative haircare.
Additionally, Redken will be the official haircare partner for the singer’s upcoming Short & Sweet U.S. tour, extending the brand’s presence in her exciting journey.
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