Beauty veteran Reuben Carranza has been named the president of Olaplex. Carranza has nearly 30 years of professional beauty industry experience, including as the former North American CEO for Wella Professionals and most recently as the president of R+Co.
“The future is incredibly bright for Olaplex, and I know Reuben—his experience, talent, and personality are an excellent cultural and professional fit to shepherd Olaplex into its next chapter of growth,” says Olaplex co-founder Dean Christal, who will be continuing in his role as CEO.
Carranza will be working with founders Dean and Darcy Christel and the Olaplex team on future product launches and continuing to drive the company’s growth.
“It’s rare in an industry that you witness the launch of a product innovation so transformational that it creates a new category and becomes a global phenomenon overnight. That is the story of Olaplex,” says Carranza.
“I’ve been in awe of the passionate loyalty Olaplex has created with colourists, hairdressers, celebrities and consumers around the world. It continues to be the gold standard in the category it created.”