Schwarzkopf Professional is starting the year off with its new global brand ambassador, Sofia Vergara. Known for her roles in the hit show Modern Family and the newly released Griselda, the actress and producer will lead the brand’s “What Story Will You Tell?” campaign, which aims to inspire consumers to be their true selves and own the story that they want to tell the world. Vergara will help to promote the campaign and its message worldwide, and the partnership will be announced in a television commercial and feature social media and red-carpet collaborations among others. “Hair is a powerful form of self-expression. Being in the spotlight, confidence is everything and hair plays a big part,” says Vergara. “For me, becoming Schwarzkopf’s global brand ambassador is not just about endorsing hair products, it’s about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to take control of their narrative and express themselves through their hair.”
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