Sebastian Professional has announced its new global creative & culture director, Frederic “Freddie” Aspiras.
With more than two decades of experience, the Oscar-nominated celebrity hairstylist and wig designer is known for his work with singer and actress Lady Gaga and has created a range of iconic looks across film, television, music and more.
In his new role, Aspiras will help bring the brand’s mission of helping to push creative and artistic boundaries through self-expression and iconic hair looks to life. “Becoming part of Sebastian Professional is a lifelong aspiration fulfilled for me,” he says. “As global creative and culture director, I’m dedicated to fostering an inclusive space that celebrates individuality and creativity, fueling the aspirations of emerging talent. Our mission is to honour Sebastian Professional’s legacy while reimagining its future as a trailblazing brand. Together, with our vibrant community, we’ll blend tradition with innovation, sparking a global movement of self-expression through hair and culture.”
“Let’s embark on a journey to explore the diverse aspects of our hair, celebrating its uniqueness and learning how it can be a canvas for expressing individuality and fostering self-love,” he adds. “Together, let’s craft a future where everyone’s hair story is celebrated.”
Aspiras will be joining Sebastian Professional following their 50th anniversary celebration, which took place last year, marking a new chapter for the brand.
“We are delighted to welcome Frederic to the Sebastian Professional family,” says Sylvie Biragnet, senior vice-president of Sebastian Professional. “His unparalleled talent, creativity, and commitment to fostering cultural understanding perfectly align with our brand’s ethos, and we are confident that his artistic vision will further elevate Sebastian Professional’s position as a global leader in the beauty industry.”
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